Partner and CEO
In December of 2005, Greg and Gillian Floren started ITZ Publishing. ITZ applies research on audience, site-user behaviors and consumer spending patterns to inform product development, site design, and revenue strategies. Beyond the research-based strategic consulting, Greg provides experience and guidance on all aspects of successful product development in social media, user-generated content, marketplace-driven SEO, mobile marketing, paid content, reputation management, platform-targeted development and digital advertising sales.
Greg co-developed research projects with Belden Research, Pulse Research, The API, The Inland Press Association, and Borrell Associates. On the basis of his research on the metered-approach (with ITZ/Belden and the American Press Institute), Greg spent over a year as chief revenue enhancement strategist for Journalism Online, helping newspaper companies develop strategies for charging for content.
Greg currently co-chairs the Online Committee of the Inland Press Association, is a past board member of the NAA’s New Media Federation, and is a regular speaker and trainer for media industry associations. His consulting clients have ranged from Knight Ridder, Belo, CNHI, Lee, McClatchy, Media News Group, Schurz Communications, Swift Communications, The Evening Post Publishing., Sandusky Newspapers, Washington Post Community Newspapers, , Wick, Ottaway, Harris and Copley to independent newspapers and alternative weeklies.
Prior to starting ITZ, Greg spent seven years as Director of Interactive Media Sales for Lee Enterprises whose Interactive Media division included the online sites of over 60 daily newspapers.
Prior to his newspaper career, in 1986 Greg joined with 3 great friends and co-founded The Insiders’ Guides travel series, which grew to be one of America’s largest guidebook series. They were selling online advertising packages in 1995.
Greg is passionate about nature and the outdoors.