A new consulting partnership:Swanson and Mutter

To protect their valuable franchises and ensure their ongoing relevance as marketing partners for local businesses, publishers need to offer a far wider variety of digital marketing solutions than they do today.

Our simple, low-risk solution:

To address these challenges, two long-time industry technology experts have developed a unique new model to rapidly deliver to publishers the digital revenue-generating solutions they need at a modest upfront cost.

Alan D. Mutter and Greg Swanson have years of experience in creating and implementing digital programs for publishers of all sizes.

Greg Swanson, of ITZ, is an internationally recognized revenue strategist for both traditional and new media. A former top sales executive at print, television and online media companies, he combines deep practical experience in business development and sales training with powerful insight into the evolution of media in the digital age. He has successfully started and sold his own media brands and consulted to the Evening Post and Courier Co., McClatchy, Lee Enterprises, Media News, GateHouse, CNHI and many others.

Alan Mutter is former newspaper editor at major-market dailies who became COO of a national cable company and then headed a series of Silicon Valley start-ups providing advertising and commerce solutions to media companies. He now teaches media economics and entrepreneurism at the University of California at Berkeley. His client list includes the New York Times Co., the Los Angeles Times, the Associated Press, Universal Uclick, the Evening Post and Courier Co., Sandusky Newspapers, Schurz Communications and the independent affiliates of the Fox Television Network.

Alan and Greg have taken their media experience, combined it with tools from Gauss Media, and turned it into a turn-key revenue acceleration program.


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