ITZ Publishing acquired by 10/13 Communications

Greg Swanson, founder and CEO of ITZ, joins 10/13 in the newly created role of General Manager/Strategy and Development.

Greg will also take on the newly created role of GM of ITZ Publishing.

In his new role Swanson will oversee high-level strategic responsibilities with 10/13 Communications related to implementation of sales strategy, digital platform and on-going revenue growth.

As CEO of ITZ Publishing since 2005, Swanson has worked with media companies across the U.S. to cultivate cultural change, develop content strategies, manage product introductions, execute marketing campaigns, develop sales packages, and coach editorial and sales teams and management. A former top sales executive at print, television and online media companies including Lee Enterprises, Swanson is nationally recognized as a strategist for traditional and new media. With deep practical experience in business development and insight into the evolution of media in the digital age, he has started and sold his own media brands and been a sought-after consultant to newspapers, alternative weeklies, magazines and broadcast companies.
A partner in the research group ITZBelden, Swanson co-authors media marketing reports with Greg Harmon of Borrell Associates and has co-written reports for the American Press Association. Swanson currently co-chairs the Inland Press Association’s Digital Committee.
“We welcome Greg’s experience and clear strategic understanding of the challenges and opportunities that emerging digital media represent to our core businesses,” said Randy Miller, a partner at 10/13 Communications.
“I am excited to be able to apply the skills, insights, and expertise gained at ITZ to a growing media company focused on medium and small markets. This is a tremendously engaging opportunity. 10/13 is building the kind of company I believe will shape the future of media, and one where I believe I can have a significant impact,” said Swanson.
“Very few people in our industry combine Greg’s understanding of the current state of local digital media, an understanding of where the trend lines are headed and the extensive experience he has at launching digital initiatives in local newspapers,” said Arne Hoel, a partner at 10/13 Communications. “We are glad to have him join us.”"

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A new consulting partnership:Swanson and Mutter

To protect their valuable franchises and ensure their ongoing relevance as marketing partners for local businesses, publishers need to offer a far wider variety of digital marketing solutions than they do today.

Our simple, low-risk solution:

To address these challenges, two long-time industry technology experts have developed a unique new model to rapidly deliver to publishers the digital revenue-generating solutions they need at a modest upfront cost.

Alan D. Mutter and Greg Swanson have years of experience in creating and implementing digital programs for publishers of all sizes.

Greg Swanson, of ITZ, is an internationally recognized revenue strategist for both traditional and new media. A former top sales executive at print, television and online media companies, he combines deep practical experience in business development and sales training with powerful insight into the evolution of media in the digital age. He has successfully started and sold his own media brands and consulted to the Evening Post and Courier Co., McClatchy, Lee Enterprises, Media News, GateHouse, CNHI and many others.

Alan Mutter is former newspaper editor at major-market dailies who became COO of a national cable company and then headed a series of Silicon Valley start-ups providing advertising and commerce solutions to media companies. He now teaches media economics and entrepreneurism at the University of California at Berkeley. His client list includes the New York Times Co., the Los Angeles Times, the Associated Press, Universal Uclick, the Evening Post and Courier Co., Sandusky Newspapers, Schurz Communications and the independent affiliates of the Fox Television Network.

Alan and Greg have taken their media experience, combined it with tools from Gauss Media, and turned it into a turn-key revenue acceleration program.

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ITZ Publishing Announces Partnership with Gauss Media Services to Provide Digital Expertise and Tools for Small Businesses

PORTLAND, OR — The digital media and sales strategists at ITZ Publishing announce a partnership with media tool developer Gauss Media Services to provide online sales expertise, training, technology tools and support to local media clients worldwide. The alliance enhances ITZ’ consultation services in online revenue generation with a slate of best of breed technology tools and support for their media clients’ small business customers.

Tools the ITZ and Gauss alliance are rolling out include the ITZ Identity Suite for local businesses. The Identity Suite combines a reputation intelligence engine that monitors small business owners’ online presence in directories and on social media sites with a support staff who raise businesses’ visibility and fix errors surfaced with the system’s automated tools.  The ITZ/Gauss products combine enterprise-scaled automated systems with a U.S.-based customer service staff lead by Gauss associate Hillary Rackliff. The Identity Suite also includes a mobile micro-site development tool that’s simple and affordable for small businesses.

“We have a lot of experience in cultivating cultural change, managing complex project introductions, executing marketing campaigns, creating effective sales packages, coaching sales managers and providing sales training,” says Greg Swanson, CEO of ITZ, which for nearly a decade has developed an international reputation for helping media clients integrate new products. “Now we’re taking this experience, combining it with tools from Gauss Media, and creating a turnkey revenue acceleration program for publishers. Adding Gauss Media’s exceptional backend tools and full-time support team makes this a best-of-both-worlds offering.”

Gauss has contributed to national products including Planet Discover and Cars.com, local site launches including Pressofatlanticity.com and Phillyburbs.com, and founded three growing local-focused brands, LocalHabit, GaussMedia’s RepShield and Sociality. “I spent 15 years in the newspaper industry, and many years incorporating search technology in product development, “says Stanley Gauss, CEO of Gauss Media, “and all of my current projects have a common theme, that of combining search technology in social media product development. I love developing the tools. I am delighted to have ITZ as a partner in assisting publishers deliver these tools to local businesses and consumers.”

ITZ and Gauss will be constantly scanning the development horizon for new tools and services to roll out in the months ahead. “Most publishers — like their business- owner clients — have little time to be figuring out the next thing coming down the pike, whether they need it and how to use it,” says Swanson. “We’re here to make that part of their lives simpler.”

Itzpublishing.com. 800.647.6917

Gaussmedia.org. 609-903-1752

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